The jeweler has established itself in a historic former palace. The interior is adorned with delicate patterns on the walls, vaulted ceilings, and marble floors accented with mosaics. The design exudes a refined and subdued ambiance, featuring light wood furniture, gold metal accents, and subtle touches of Chaumet blue. The boutique displays the house’s iconic collections along with a selection of high jewelry pieces.
Founded in 1780, Chaumet has deep historical connections with Italy. These ties were notably strengthened in 1804 when Napoleon commissioned Marie-Étienne Nitot, the house’s founder, to craft a tiara for Pope Pius VII, which impressed Joséphine de Beauharnais. Chaumet subsequently became the official jeweler for the imperial couple and later for Italy’s royal family, creating jewelry for much of the Italian aristocracy. The jeweler’s clientele included notable figures such as Margherita of Savoy, Pauline Bonaparte, the Duchess of Galliera, and Marella Agnelli, a prominent figure in the 1960s and 1970s jet set.
Italy has become the jeweler’s leading European market outside of France for wholesale sales. Chaumet has a robust network of partners in cities such as Rome, Florence, Milan, Bologna, and Venice. This new boutique reflects the brand’s strategy to forge stronger connections with local customers while also appealing to affluent tourists from the United States, Europe, Asia, and the Middle East who visit the Eternal City.
Currently, Chaumet operates 87 boutiques worldwide, including six in Paris. The flagship store at 12 Place Vendôme, fully renovated in 2020, is a prominent location, along with the store on Rue François 1er and outlets in major department stores like Samaritaine, Bon Marché, Galeries Lafayette, and Printemps. Additionally, the brand is represented in 90 multi-brand jewelry stores, including seven franchises. Its primary markets are China, Japan, and the Middle East. Recently, Chaumet has also been recognized as the designer of the medals for the Paris Olympics.
