who is the ambassador of Swarovski?
Jewelry brand Swarovski revealed on Tuesday, July 16th that Ariana Grande has been chosen as the new swarovski brand ambassador 2024 and the face of the brand. This collaboration will be officially unveiled during the brand’s holiday campaign in 2024.
Grande expressed her excitement, stating: “I am overjoyed to become Swarovski’s brand ambassador. It’s a privilege to represent a brand that shares my love for creativity, transcends the jewelry world, and champions the values of bold self-expression. I am eager to begin this journey and inspire others to embrace their unique shine.”
Ariana Grande, a Grammy-winning singer, songwriter, and actress, is renowned as one of the best-selling artists globally. She is celebrated for her performances and vocal prowess, as well as being a strong advocate for inclusivity and empowerment.
Giovanna Engelbert, Swarovski’s global creative director, commented, “Ariana’s charisma and positive energy align perfectly with Swarovski’s mission of spreading joy, and I am thrilled to welcome her as our Brand Ambassador. She is a brilliant artist whose creativity is evident in her songwriting, vocal performances, and personal style. I look forward to engaging in inspiring creative dialogues with her.”
Engelbert, who became Swarovski’s first company-wide creative director in 2020, has been instrumental in modernizing the brand. In December, Swarovski launched its largest flagship store on New York’s Fifth Avenue, featuring a new design conceptualized by Engelbert.
